Young woman in yellow Ao Dai admiring crafts at Hoi An market, vibrant colors, close-up

vietnam hoi an ao dai market crafts shopping traditional dress tourism travel culture heritage vietnamese young woman vibrant colors handmade souvenirs exploration discovery traditional street market authentic lanterns decorations cultural experience asian southeast asia closeup detail retail commerce ethnic local artisan craftsmanship tourist attraction shopping experience festive cultural identity textiles fashion curiosity selective focus customer buying retail therapy cultural tourism boutique ornament